Toyota’s Toyoda: Industry Needs Reinvent Itself
The auto industry "needs to reinvent itself," says Toyota Motor Co. President Akio Toyoda, though his company's push into green power won't prevent it from launching a new, "affordable" sports car.
View ArticleToyota, Subaru to Reveal Jointly-Developed Sports Car in Geneva
Struggling to overcome not only its safety-related problems but a reputation for building boring appliances, Toyota hopes to demonstrate a “reborn passion” with the roll-out of its FT-86 sports car at...
View ArticleFirst Look: Scion FRS-86 Concept
The new Scion FRS-86 sports car concept makes its debut at the New York Auto Show, Scion boss Jack Hollis declaring it, "Friggin' Really Sweet." More from TheDetroitBureau.com.
View ArticleFirst Look: Toyota 86
Toyota has finally pulled the wraps off its new 86 sports car - which will reach Europe as the GT-86, while Americans will get to know it as the Scion FR-S. Whatever the name, says...
View ArticleFirst Drive: 2013 Scion FR-S
Toyota's CEO Akio Toyoda has made a point of saying he wanted more passion in the company's showrooms. With the FR-S, it's mission accomplished. TheDetroitBureau.com has the review.
View ArticleToyota Hints of “Passionate” Design Future with FT-1 Sports Car Concept
Forget the fuel economy numbers and the environmentally friendly products it normally talks about. When Toyota rolled into town for this year’s North American International Auto Show, it had muscle on...
View ArticleToyota Produces Second FT-1 Concept Sports Car
The buzz for a new Toyota Supra just went up a couple of decibels today as the automaker revealed a new version of its ballyhooed FT-1 concept car in California with a graphite exterior and...
View ArticleToyota Reportedly Planning Radical, 3-Seat Sports Car
Toyota CEO Akio Toyoda has been pushing for more passion in the brand...and his latest project goes to extremes. The Japanese giant reportedly is working up an open-wheel, 3-seat, carbon-fiber hybrid...
View ArticleToyota Adding New Edition of 86 for 2019
Toyota plans to offer a new edition of the its 2+2 rear-wheel drive coupe, the Toyota 86. The 86 TRD Special Edition joins the 86 and 86 GT in the small sports car's portfolio. Get the details at...
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